Pinterest Statistics 2026: 619M Users, $4.7B Revenue & Visual Commerce Data
Pinterest now reaches 619 million monthly active users worldwide, processes 80 billion search queries monthly, and generates $4.67 billion in projected ad revenue for 2026. Shoppers on the platform spend 80% more per month than users on competing platforms, and 60% of weekly US users purchase products they discover through Pins. Gen Z usage has surged 40% in the US, making it the platform's fastest-growing demographic.
Pinterest has quietly become one of the most commercially powerful platforms on the internet. Unlike social networks built around entertainment and passive scrolling, Pinterest operates as a visual search and discovery engine where users arrive with intent to plan, buy, and build. That fundamental difference in user behavior translates directly into outsized value for creators, brands, and advertisers.
The platform's trajectory in 2026 reflects a company that has successfully layered AI-powered visual search, shoppable content, and video formats on top of its core curation model. With 1.5 billion Pins saved every week across 4 billion boards, Pinterest captures commercial intent at scale in ways that few competitors can match. The convergence of visual search technology, expanding demographics, and a maturing ad platform makes 2026 a pivotal year for anyone building a presence on the platform.
These 17 statistics cover user growth, revenue performance, visual search adoption, shopping behavior, demographic shifts, advertising benchmarks, and video engagement - providing a comprehensive view of Pinterest's position in the digital landscape for 2026.
1. Pinterest reached 619 million monthly active users in Q4 2025
Pinterest closed the fourth quarter of 2025 with 619 million monthly active users worldwide, up from 553 million in Q4 2024. That represents a 12% year-over-year increase and marks continued acceleration after years of post-pandemic stabilization. The growth was driven primarily by international expansion, with the Asia-Pacific region contributing nearly 20 million new users alone. Source: Business of Apps / DemandSage
2. Pinterest ad revenue is projected to reach $4.67 billion in 2026
Pinterest's advertising revenue is expected to hit $4.67 billion in 2026, up from $4.2 billion in 2025. The platform has grown ad revenue nearly 9x since 2017, when it generated $470 million. Projections suggest ad revenue will surpass $5.13 billion by 2027, driven by improved shopping ad formats and expanding international monetization. Source: Business of Apps / SQ Magazine
3. Pinterest processes 80 billion search queries per month
In Q3 2025, Pinterest processed 80 billion monthly search queries, a 44% increase from a year earlier. Visual search drives much of that growth, with users conducting more searches per session and demonstrating deeper commercial intent. This volume positions Pinterest as a major search engine in its own right, not merely a social media platform. Source: PYMNTS / TechRT
4. 60% of weekly US Pinterest users purchase products found on the platform
Six in ten weekly US Pinterest users report buying a product they first discovered on Pinterest, up from 54% the previous year. Pinterest shoppers also average 80% higher monthly spending compared to users on other platforms, coupled with a 40% larger basket size. These numbers reflect Pinterest's unique position as a high-intent discovery channel. Source: Marketing LTB / The Social Shepherd
5. Gen Z is Pinterest's fastest-growing demographic with 40% US usage growth
Gen Z usage on Pinterest has grown by 40% in the United States, making it the fastest-expanding audience segment on the platform. Users aged 18-24 now account for approximately 29.6% of the total user base, and Gen Z users save Pins at 2.4x the rate of other generations. This surge is driven by Gen Z's preference for visual search and curation over traditional text-based discovery. Source: SocialPilot / SQ Magazine
6. 80% of Pinterest users are located outside the United States
Roughly four in five Pinterest users in 2025 are international, showcasing the platform's strong global footprint. Europe holds the second-largest user base with approximately 120 million monthly active users, while the Asia-Pacific region led growth contributions from India, Indonesia, and the Philippines. The US remains the most valuable market for ad revenue, but international expansion is driving volume growth. Source: DemandSage / Business of Apps
7. Pinterest Lens handles over 2.5 billion visual search queries monthly
Pinterest Lens, the platform's visual search tool, processes more than 2.5 billion visual queries every month. Users point their camera at a real-world object and receive matching Pins, products, and ideas. The tool was used over 850 million times in the first half of 2025 alone, and 60% of Gen Z users now prefer visual search over traditional text-based search. Source: XtendedView / Markobrando
8. Pinterest users save 1.5 billion Pins every week across 4 billion boards
The scale of curation on Pinterest is immense. Users save 1.5 billion Pins per week, distributed across more than 4 billion boards. On average, users save 6.7 Pins per visit, reflecting the platform's intent-driven engagement model. Each saved Pin represents a deliberate signal of interest that informs both the algorithm and potential purchase decisions. Source: SQ Magazine / Charle Agency
9. Video Pins generate 3x higher click-through rates than static images
Video content on Pinterest delivers 3x higher click-through rates compared to static image Pins. Pinterest users are 55% more likely to purchase a product after watching a video about it, and video completion rates on Pinterest run 2x higher than the average social media campaign. Nearly 1 billion video views occur daily on the platform. Source: Yans Media / Herenow Film
10. Pinterest ads deliver 32% higher ROAS than other digital platforms
Pinterest advertising produces a 32% higher return on ad spend compared to other digital channels. Advertisers typically earn $2.50 to $4.00 for every dollar invested, and ad recall on Pinterest runs 2.3x higher than competitor platforms. Shopping ads specifically drive 50% more conversions than organic Pins. Source: ALM Corp / WebFX
11. Pinterest CPC averages $0.10 to $1.50, lower than Meta and Google benchmarks
The average cost per click on Pinterest ranges from $0.10 to $1.50, making it one of the most cost-effective paid advertising platforms available. By comparison, Facebook CPC typically ranges from $0.50 to $2.00 and Instagram from $0.20 to $2.00. Video ads on Pinterest cost just $0.15 to $0.30 per view, offering an affordable way to reach high-intent audiences. Source: Tailwind / WebFX
12. 69% of Pinterest users are female, but male usage is rising
Women make up approximately 69% of Pinterest's user base globally, giving the platform the strongest female skew of any major social network. However, male users now represent 30-35% of the audience and are growing steadily. This demographic composition makes Pinterest particularly valuable for brands in categories like home decor, fashion, food, beauty, and wedding planning. Source: Statista / DemandSage
13. Pinterest Q3 2025 revenue hit $1.049 billion, up 17% year-over-year
Pinterest's third quarter 2025 revenue reached $1.049 billion, marking a 17% increase from the same period in 2024. For context, Q1 2025 revenue came in at $855 million. The company's revenue trajectory has been consistently positive, with full-year 2024 revenue reaching approximately $3.6 billion, up over 20% from 2023. Source: Business of Apps / SQ Magazine
14. Pinterest supports 1.8 billion shoppable Pins
The platform now hosts 1.8 billion shoppable Pins that allow users to browse and purchase products directly. Shopping revenue from Pinterest ads has increased 22% year-over-year, and the platform ranks as the 5th most popular social commerce destination globally despite being only 14th in total user count. This outsized commerce impact reflects the purchase-ready mindset of Pinterest users. Source: Marketing LTB / Thunderbit
15. Average daily time spent on Pinterest is 14.2 minutes per session
Users spend an average of 14.2 minutes per session on Pinterest, with mobile sessions averaging 15 minutes versus 12.3 minutes on desktop. While this is shorter than TikTok or Instagram session times, Pinterest sessions are fundamentally different in nature. Users arrive with specific intent to search, discover, and save, making each minute significantly more commercially valuable. Source: Blankspaces / Adam Connell
16. Fashion Pins lead click-through rates at 3.2%, followed by home decor at 2.8%
Pinterest advertising performance varies by industry, with fashion leading at a 3.2% click-through rate. Home decor follows at 2.8%, food and beverage at 2.5%, and beauty at 2.3%. Retail and e-commerce brands average $0.50-$0.70 CPC with a $7-$8 cost per acquisition, while beauty advertisers see $0.40-$0.60 CPC with $7-$10 CPA. Source: AdBacklog / WebFX
17. Pinterest's AI-powered generative features drove a 25% conversion uplift for partnered retailers
Pinterest has integrated generative AI to allow users to create custom mockups and visualize products in their own spaces. This feature has delivered a 25% uplift in conversion rates for partnered retailers. Combined with AI-improved personalization that has boosted recommendation accuracy by 40% year-over-year, Pinterest's technology investments are translating directly into commercial performance. Source: ContentGrip / SocialChamp
The Visual Commerce Engine: What Pinterest's Numbers Reveal
Pinterest's search volume positions it as a commercial search engine, not a social network. Processing 80 billion queries monthly with a 44% year-over-year increase, Pinterest now handles search volume that rivals dedicated search platforms. The critical difference is intent. When someone searches on Pinterest, they are planning a purchase, a project, or a life event. This intent-rich environment explains why 60% of weekly users convert into buyers and why shoppers spend 80% more than users on competing platforms.
The platform's advertising economics remain unusually favorable for marketers. With CPCs between $0.10 and $1.50 and a 32% ROAS advantage over other digital channels, Pinterest offers pricing that reflects an undervalued ad market. As more brands recognize the platform's conversion efficiency, these economics will shift. The current window represents an opportunity for advertisers to build presence before competition drives costs higher.
Demographic expansion is unlocking new audience segments. Gen Z's 40% usage growth and increasing male adoption (now 30-35% of users) are broadening Pinterest beyond its traditional female-skewed base. This diversification is critical for the platform's long-term revenue growth and opens categories like technology, automotive, finance, and professional development to Pinterest advertising for the first time at scale.
Video and visual search are reshaping how users interact with the platform. Video Pins generating 3x higher click-through rates and Pinterest Lens handling 2.5 billion visual queries monthly point to a platform that is evolving beyond static image curation. Creators and brands that invest in video content and visual search optimization on Pinterest will capture disproportionate engagement as these formats become dominant.
International growth is the volume engine, while the US remains the monetization engine. With 80% of users outside the United States but the majority of ad revenue still US-concentrated, Pinterest has significant runway to monetize its international base. As ad infrastructure matures in Europe and Asia-Pacific, the revenue per user gap will narrow, creating substantial upside for the company and new opportunities for globally-minded creators.
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